F 144 
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Book C^l^ClM 



PRESEN'TKD BY 




bird's -EVE VIEW OF OLD AND NEW CAPE MAY 




The Steamer 
"Cape May" 



A pleasant way to reach Cape May daily from 
Philadelphia. A hundred-mile sail down the Dela- 
ware River and Bay to the broad Atlantic. The 
steamer leaves Philadelphia, foot of Chestnut Street, 
7.30 a. m. Returning leaves Cape May 3.15 p. m. 







P R tl S F E C 1 1 \- E N K x\ CAFE M A V — 1 H E H A K ]'. O R 



pV V? <';\ I'f ^4 f < 
Author. 



SUMMAR^V ce^ CONTENTS 




An historic landing 

Up-to-date improvements 

A matter of 35,000,000 people 

Comparison of opportunities 

Water, light and heat 

A safe harbor for yachts . 

National endorsement of plan 

Perfect sanitation at whatever cost 

Hotel privileges . 

Religions and educational 

Banking and trading facilities 

Pleasures for all people 

Golf in perfection 

As to roads and driveways 

With rod and gun 

A beach without an undertow 

A matter of climate . 

A favored coast line . 



7 Co-operation of trunk railways 

7 From the Quaker City by water 

10 A paradise for children 

10 From an investment standpoint 

12 Extensive preliminary work . 

14 Prom a commercial standpoint 

14 A pertinent comparison . 

15 A question of permanency 

19 A seldom equaled opportunity 

19 A past record 

19 First come best served 

30 An idea of prices 

30 A plan of terms . 

30 Insurance of title 

32 Safety in bill of sale . 

22 Unanswered questions 

23 All roads lead to New Cape May 
34 










P R O S P E C T I \" E NEW SAFE M A V — T H E BEACH 




\SXOR.IO CAPI> Pi: A^ Y 

In 1620, Captain Cornelius Jacobsen May, in the " Blyde Boods- 

chap" or " Glad Tidings," landed at Cape May. So charmed was he 

with this place that he conferred upon it his own name. The fame 

of Cape May spread, until in 185 1 it became a. city. Half a century 

earlier it was already famous as a seaside resort to and from which Philadelphians 

travelled by carriage. 

For many years the leaders of society have shown their preference for 
this ideal resort. Here, year after year, representatives of the most eminent 
families have found recreation and pleasure away from the hurly-burly of less 
exclusive resorts. They have enjoyed to the full the balmy atmosphere, the 
peerless beach and unexcelled bathing, as well as the rural beauty of the 
inland, for unlike the usual seashore resorts, the country hereabouts is heavily 
wooded. 

Up-to-date Improvements, — The Cape May Real Estate Company, 
realizing the possibilities of the resort, has decided to emphasize the old-time 
popularity of Cape May by providing up-to-date facilities, and the improvement 
of the property adjacent to the present city, but within its corporate limits. 

These improvements are on a scale so extensive and so complete, as to 



attract and invite those who desire to spend some portion of. each year, or all the 
twelve months, within sight an"d sound of Old Ocean, and yet not too far removed 
from the great cities, thus enabling the busy man to have his family at the 
seashore at a point where he can, in comfort, reach them daily, and still keep in 
constant touch with his business. 

To those who are not slaves to their business. Cape May offers still greater 
attractions. Here will be found abundant ch(5ice of property on which to erect a 
home and enjoy all the pleasures of an unsurpassed seaside resort, entirely free 
from all objectionable features. The real estate investor, too, will find substantial 
reasons for investing in property here. 

Cape May possesses natural attractions not to be found at any other seaside 
resort in the world. Yes, it's a bold assertion, but true. To these natural attrac- 
tions will be added all the utilities, all the embellishments which modern 
enterprise and abundant financial resources can secure. 

A New Cape May. — Great and concerted effort and a very liberal expendi- 
ture of money were necessary to make Cape May the one conspicuous and in every 
sense complete seaside resort. To do this work, to seize the possibilities and make 
the most of them, the Cape May Real Estate Company was organized. Its mem- 
bers are thoroughly experienced in the real estate world — they are the builders of 
towns and cities. In one instance they began work in a wheat field and completed 
in less than a year a city of ten thousand inhabitants, in which they had built over 
one thousand houses. 

As to the company's responsibility — men back of it are individually worth 
millions of dollars. They have already expended over a million dollars in this 
Cape May project, thus conclusively showing their abundant faith in it. 




A GROUP OF CAPE MAY RESIDENCES 



In the preliminary investigations of the proposition the projectors were duly 
impressed with the fact that within 300 miles of Cape May is to be found nearly 
one-third of the population of the United States, a matter of over 2^,000,000 people^ 
within easy access of the advantages which are offered by this unique resort. 

Practically all the available building sites in the older part of Cape May have 
been utilized, but there is a constant and growing demand for modern cottages and 
up-to-date hotels, in addition to those now in the city. 

Just east of the built-up section, and held by various owners, there was a 
tract of unimproved land, extending three miles along the beach to Sewell's 
Point, and about a mile inland, comprising about 2,000 acres. This property the 
Cape May Real Estate Company bought, and under the directions of the most 
competent landscape engineers at once proceeded to lay out about 7,500 building 
sites, so plotted that from nearly every residence and hotel there is an ocean or 
lake view. 

Streets are from 50 to 200 feet wide, the beach boulevard and boardwalk 
102 feet wide. A park plot 200 feet wide bisects the tract on a line parallel with 
the ocean. StreetS'are being graded and sewered and granolithic pavements and 
curbs are being placed. 

Millions of dollars are being spent here for improvements that will give to 
the property values far in excess of what can be attained in other resorts where 
comparatively little attention is paid to proper and sanitary layout and embellish- 
ment of the grounds. Notwithstanding this large expenditure of money, the sale 
of lots has begun at prices which ruled in Atlantic City and other resorts before 
property began to make fortunes for the early owners. Here's a hint that should 
lead to wealth for many. ' 




A GROUP OF CAPE MAY CHURCHES 



Nothing has been left to chance here. There is system, there is order; there 
is every precaution favoring absolutely healthful conditions, and thus assuring the 
most ample returns to those who invest their money here. Some resorts have 
grown after the style of patchwork. The mistakes made elsewhere have been 
avoided here. 

Residences and Hotels. — Palatial residences, comfortable cottages and 
up-to-date hotels will be erected for all-the-year-round residents and for the 
accommodation of transient visitors. 

At present there are about forty hotels and boarding houses at Cape May, 
accommodating upwards of six thousand people. The proposed increased hotel 
facilities will amply supplement present accommodations and will include baths, 
bathing pavilions and most complete sanitary arrangements. 

Water as pure as it is abundant is supplied through the city mains 
from artesian wells located some distance inland. 

Current for electric lighting will be supplied by the company's 
new plant. Gas will also be furnished. 

On this site will arise a new, superb city, joined to the old, 
and provided with every improvement. 

In full view of the ocean, within a few 
steps of its sand-tiled floor, on which sweep 
gentle billows and foam-capped breakers, 
and with invigorating or cooling breezes 
from the Mighty Deep — truly, here will 
care be banished and pleasure be itnre- 
strained. 

12 





Ebbitt House 



Windsor Hotel 




Stockton Hotel 






Lafayette Hotel 



Harbor of Refuge. — "Grand!" "Magnificent!" "An absolute neces- 
sity!" These are some of the exclamations of those who have carefully inves- 
tigated the Harbor of Refuge which is being constructed by the Cape Ma}^ Real 
Estate Company on its property at Sewell's Point. About 500 acres are devoted 
to this harbor or lake, which marks the course of Cold Spring Inlet, an arm of the 
sea. The company has had constructed, -at a cost of $130,000, a huge modern 
dredge which is used in this operation. The harbor entrance from the sea, 700 
feet wide, protected by strong jetties projecting on both sides 5,000 feet into the 
ocean, will permit vessels drawing about 25 feet of water to enter at any state of 
the tide and anchor out of danger of fiercest gales. Yachtsmen, pilots and vessel 
owners generally, appreciate the utility of this harbor. 

The surveys and plans were made under the personal supervision of the 
United States Engineers' office of this district. 

Government officials and representatives in Congress from this district have 

interested themselves to secure Government aid 
to maintain this land-locked harbor, which is the 
only one between Sandy Hook and the Delaware 
Breakwater. 

Pleasure craft, yachts and sailboats will dot 
the surface of this splendid lake, forming a magni- 
ficent picture of wide extent. 

The beach boulevard will extend along the 
southeasterly side of the harbor and fronting thereon 
will be attractive cottages, handsome residences and 
hotels, with yacht club houses an early probability. 





A matter of great usefulness in connection with 
this harbor will be the maintenance of a marine railway, 
or dry-dock, and a supply station where freshwater, coal 
and provisions may be secured. 

Some idea of the improvements under way and pro- 
jected may be gained from the accompanying illustrations. 

Along the Beach Front. — By an agreement between 
the municipality of Cape May and the Cape May Real Estate 
Company, the present beach boulevard and boardwalk are 
being extended along the entire beach front of the company's 
property, and a protecting sea-wall is being built, at a cost of $150,000. 

An electric railway, owned and operated by the Philadelphia & Reading 
Railway Company, skirts the beach front from Sewell's Point to Cape May Point, a 
distance of six miles, the " Cape May " steamboat landing being at the latter place, 
where a large building is at the disposal of the passengers for the purposes of 
refreshment, amusements, etc. Public and private dining rooms are provided in 
this building and in another of a similar nature at Sewell's Point. 

United States Life Saving Station. — The United States Government 
maintains a life saving station on the beach, surrounded by the company's prop- 
erty. An efficient detail is on duty every hour of the twenty-four, ever ready to 
go to the assistance of those in distress. 

A Most Complete Sewerage System. — The proper and efficient disposal 
of the sewage of a city is of vital and inestimable importance to the people. 
The $235,000 expenditure^ being made jointly by the city of Cape May and the 
Cape May Real Estate Company, includes the cost of the installation of the 




A Residence 



most complete sewerage system that can be devised. A sewage disposal -plant 
has been established with a central pumping station, with two pumps capable 
of discharging 6,000 gallons a minute. All the sewage from the company's 
property, as well as of Cape Maj^ proper, drains into a basin and is pumped 
through cast-iron pipes 20,000 feet (five miles away) into Delaware Bay, whence 
it passes out to sea without contaminating the atmosphere or befouling the 
beach front. 

There will be no sub-soil drainage, and none of the sewage on the 
company's tract will go into surrounding waterways. 

The Washington Avenue summit is at an elevation affording admirable 
nattiral drainage. 

In Authority. — A Mayor and City Council, minor officials, and an efficient 

police.force constitute the City Government. Thomas W. Millet is Mayor; Francis 

K. Duke, Alderman; John W. Thompson, Recorder; Isaac H. Smith, Treasurer; J. 

Henrv Edmunds, Collector of Taxes. The City Council has nine members: John 

Halpin, President; Horatio Church, Joseph Hand, F. Sidney Townsend, James J. 

^i Doak, T. Maskel Sharp, James Taylor, Louis E. Sayer and L. E. Miller. 

^ Judge Richard T. Miller is Solicitor. William Farrow is Chief 

^ of Police. 

These officials are progressive men of affairs, all 
interested in the development of Cape May, and in 
making it the most desirable place to visit or for 
permanent residence. The economical management 
of the municipal business assures an equitable tax 
rate. 




This -is the only place where the two-season license system prevails, hotels 
here being able to procure licenses for summer or winter, as may be desired. 

The Fire Department is equipped with up-to-date apparatus, the latest 
type of eng-ines recently having been installed. 

Churches and Schools. — At Cape May are ten churches: Episcopal, Pres- 
byterian, Baptist, Roman Catholic and Methodist Episcopal. Illustrations are 
shown of some of them on page 1 1 . 

" Par excellence " is stamped upon the public school system of Cape May. 
The " Approved High School," for which a handsome and well-appointed building 
is provided, is centrally located and is carefully graded. Thirteen teachers are 
employed, and every branch necessary to prepare students for the State Normal 
School is thoroughly taught. A department of manual training is an important 
feature of the school system. 

Banks and Stores. — A National Bank and the Cape May Trust Company 
provide banking facilities and safety deposit vaults. 

Stores and markets, centrally located, supply the needs of the people. 

Newspapers. — Three newspapers are published at Cape May: The Star of ^ 
the Cape, Aaron W. Hand, general manager; Cape May Wave, J. Henry 
Edmunds, proprietor and publisher; and the Cape May Herald, Lewis T. Stevens^ 
editor and publisher. 

The Star and the Wave publish daily editions, containing all the local tlews, 
during July and August, and weekly editions during other months of the year. 

The three papers are thoroughly devoted to the advancement of the inter- 
ests of Cape May and its citizens, and the welfare of its thousands of visitors, and 
are conducted along up-to-date lines. 



Fresh from Farm and Dairy. — New Jersey farms are perfect cornucopias 
of plenty. Finest vegetables, berries and fruits, including the luscious Jersey 
peach, are grown in the rich agricultural district just over the northern boundary 
of Cape May. 

Hotels and families secure the products of these farms in the freshest 
condition and of the very choicest quality^ at lowest cost. From nearby dairies 
the purest and richest milk and cream and gilt-edged butter are supplied. 

New Jersey is famed for its manufacture of light wines, the juicy grape 
being extensively grown and converted into wine, or its juices preserved in 
their natural flavor. 

For Recreation and Pleasure. — All forms of innocent amusement may be 
enjoyed here — the usual social functions at hotels and cottages, golf, tennis, rowing, 
boating, hunting and fishing in season. For the children there are merry-go- 
rounds, entertainments on the pier, etc. The city maintains a band of first-class 
musicians, and during the season their concerts are pleasant incidents of shore life. 

Then there is the Cape May Baseball Club, one of the best amateur 
organizations in the Eastern States. 

Golfing. — The Cape May Golf Club is said by experts to have the finest 
links in New Jersey, on grounds comprising about sixty acres, splendidly laid 
out and kept. The putting ' greens are especially admired. Many charming 
social affairs take place in the handsomely appointed club house or on the 
surrounding greensward. The club is easy of access from all hotels and cottages 
and is the daytime casino of Cape May. 

Drives. — The drives through the country adjacent to the city are superb. 
For miles and miles there are level stretches of sand-gravelled roads through 

20 




Washington Street Looking West 



iany 



charming rural scenery. They dry quickly after a heavy rainfall, and are kept in 
best possible condition at all times. Owners of teams and automobiles thoroughly 
appreciate these drives. 

Fishing. — Here the disciples of Isaak Walton find their Mecca, for in the 
waters hereabouts do fish in endless variety abound. The amateur or the expert 
angler here may make tests of skill on the flounder, tautog, blackfish, weakfish, 
bluefish, kingfish or hake, Spanish mackerel, sheepshead, drum, porgy, or, most- 
liked of all, the " Cape May goody." 

From earliest times the very best fishing has been found along this shore 
and inland. Crabs and all varieties of shell fish are found here, including the 
succulent oyster of the Maurice Cove variety, also the famous Cape May salts, the 
latter at their best in the summer season. 

"For the earliest fishing on the Jersey coast, go to 
the Cape May thoroughfares about the middle of May," 
wrote the late A. M. Spangler, an eminent 
authority on fishing. 

Gunning. — Plover, snipe, duck, geese, 
quail, marlin, mud-hen, millet and other varieties 
of game invite the sportsman to tests of skill on 
e meadows and marshes; or a yacht 
*d guide may be secured, and a cruise 
made along the coast for aquatic game. 
Bathing. — "The finest beach 
in the world " is a phrase so oft-re- 
peated with reference to the Cape 




Dredging 



May beach, that it has come to be regarded as authoritative. Surf bathing is 
unexcelled — none so good anywhere. No holes or gullies here to endanger life, 
and there is no undertow. 

Children are in perfect transports of delight on this beach, and their 
parents are warranted in feeling assured of their safety. 

Boating and Sailing. — Along the coast, on Delaware Bay or in the inlets, 
boating and sailing may be enjoyed. About one hundred yachts and boats are 
owned by private individuals. Sail boats, naphtha, steam and electric launches 
will be for hire in the Harbor of Refuge. Yachting will be a more popular 
diversion at Cape May than at any previous time. 

Climate which Charms. — The all-the-year round climatic conditions of 
Cape May are, indeed, delightful and extremely healthful. Official Government 
records sustain the assertion that Cape "May is cooler in summer and warmer 
in winter than any other resort on the New Jersey Coast. The Gulf Stream 
being nearer to Cape May than to other coast resorts is largely responsible 
for a more favorably tempered climate. Then, too. Cape May is more than 
three-fourths surrounded by water, the other portion being mainland, some 
portions being wooded, and affording a shelter from the cold winter winds 
from the north. 

Physicians say that the pine woods have a health-giving effect. Balmy 
breezes bring ' comfort and vigor to Cape May dwellers and visitors 
throughout the year, even the coldest days of winter being tempered and 
enjoyable. 

Reference to the map will show that Cape May, which is farther south 
than the District of Columbia, is favored bv the coast-line formation which 



diverts disagreeable and dangerous northeast storms, so that they pass out to 
sea without striking Cape May to any considerable extent. 

Conducive to Health.^ Even physicians are proud of the healthful 
conditions of Cape May. Frequently they recommend that delicate children 
be brought here, ' the health-giving atmosphere being decidedly beneficial. 
Dreaded diseases are rarely known at Cape May, as the best sanitary precau- 
tions are taken to insure healthful conditions. 

Earth, air, sea and sky here combine for the preservation or restoration 
of health and the prolongation of life. Here are elements which contribute 
in the highest degree to rest, recreation and recuperation. It is not marked 
as a resort for invalids, but for those who enjoy good health and seek to 
retain it, and for families who desire that their children shall have the most 
healthful surroundings. . * - 

Railroads Co-operating. — The Pennsylvania and the Philadelphia and 
Reading Railroads are lending every aid and encouragement to the projectors 
of this enterprise. They fully appreciate what it means. The roadbeds on both 

lines have been renewed, the Pennsylvania putting 

down loo-pound rails, in order that they may use their 

fastest (No. i) type of engines to bring people to Cape 

May within one hour and a half (better time than 

was made when Atlantic City had its greatest 

development). 

Comfortable and luxurious Pullman and 
club cars are attached to express trains on both 
roads. From Philadelphia connections are made 

34 




Sewerage Station 



for all points. Addition of trains and changes in schedules preclude 
the insertion of time-cards. The Queen Anne's Railroad is also in 
hearty accord with the developers of Cape May. That road crosses 
the garden sections of Maryland and Delaware, between Kent 
Island and Lewes, having boat connection at the former point 
with Baltimore and points south and at Lewes with Cape May, 
and providing a very pleasant inexpensive , .* 

outing from Baltimore, Washington, Norfolk, 
Richmond, and, in fact, all the Southern cities. 

To Cape May by Boat. — The steamer 
"Cape May," plying between Philadelphia 
and Cape May Landing, offers an opportunity 
not to be missed for a most delightful trip 
of loo miles down the Delaware River and 
Bay. The s'teamer has been thoroughly 
overhauled, and is now one of the very finest 
excursion boats afloat. 

The shores of Pennsylvania, New Jer- 
sey and Delaware present pictures of Nature's 
most charming loveliness, and passengers find 
continuous delight in watching the panoramic land 
scape changes as the steamer glides swiftly through the water. 

The "Cape May" leaves Chestnut Street wharf, Philadelphia, daily, from 
June 15 to Sept. 15, at 7.3o.a.m., and returning leaves Cape May Landing at 3.15 p.m. 

There' is ample time for a bath in Old Ocean before starting homeward. 




Electric 
Plant 



35 



There is direct trolley connection with Cape May, where the extensive 
operations of the Cape May Real Estate Company are under way. The steamer 
" Cape May " is a three-deck vessel, with a carrying capacity of 2,500. 

An orchestra furnishes music for dancing, or accompanies soloists and chor- 
uses from among the passengers. There are amusements for old and young. 
First-class meals or lunches are served at very reasonable cost. The children 
thoroughly enjoy this outing, and, assuredly, there is none more pleasant, at so 
little expense, anywhere in the world. 

Investment Opportunities. — Opportunities are offered for money-making 
investments in Cape May real estate such as never 
before have been presented to those whose incomes are 
modest, and to the wealthy. These opportuni- 
ties are worthy of careful and immediate atten- 
tion. The Cape May Real Estate Company has 
made possible these inve-stment oppor- 
tunities by securing splendidly located 
property along the ocean, and improving 
it on a very complete and liberal scale, 
necessitating the expendi- 
ture of over a million dollars 
before a lot was even offered 
for sale. 

There are 7,500 build- 
ing sites on the tract, vary- 
ing in size from 50 x 150 feet 




Broad Street 
Pennsylvania Railroad 



Market Street Ferry 



26 



Reading 
"■;rminal 




to 25 X 125 feet. Streets graded and sewered, 
granolitliic pavements and curbing. 

The preliminary work and location 
place these lots at an immense advantage on 
the market. Add to this the promi- 
nence of Cape May as the most de- 
lightful resort. The magnitude of the 
proposition appeals to every one. 

Commercially interesting is the 
fact that within 300 miles of Cape May 
is twenty-five millions of the population 
of the United States, people who, in 
these, days of rapid transit, are within 
a few hours of this favorite resort. 

Land along the coast is limited in area. Choice loca- 
tions-are scarce; Cape May is choicest of them all. 

It is a real estate axiom that as properties become 
scarcer prices advajicc. This is applicable here with the 
fullest force. Take your home city, or wherever you may turn, and note 
advance in real estate which, at the same time, has been earning for its owners 
rental returns of from ten. to twenty per cent, annually. This is true with refer- 
ence to good seaside resort properties also, and of resorts not possessing nearly so- 
great natural and material advantages as Cape May. 

Lots in Atlantic City that a few years ago sold for five thousand dollars haye 
been sold recentlv for two to three hundred thousand dollars. Rental earnings 



This plan is no dedication, and is schellenger's 

subject to the further determination of - '-*'*°' 
the Cape May Real Estate Company, 

except as to the portion now recclrded. ^/>\T) 





Lots and Sizes 

There are 7,500 lots on the accompanying plan. Location 
and sizes are as follows : 

Avenues Width Size of Lots 

Cape May Avenue 200 feet 50 x 125 feet 

Beach Avenue 102 feet 50 x 150 feet 

New Jersey Avenue 90 feet 40x125 feet 

New York Avenue 70 feet \ fj ^ }l2 l^^l 

I 60 X 12o reet 

Maryland Avenue 60 feet 30 x 125 feet 

Idaho Avenue 60 feet 30 x 125 feet 

Ohio Avenue '60 feet 30 x 125 feet 

Virginia Avenue 60 feet j^^jJIfS 

Illinois Avenue 70 feet 30 x 125 feet 

Pennsylvania Avenue .... 90 feet \ i^ ^ }f ^ l^^l 

^ .40 X i.co leet 

Delaware Avenue ..... 60 feet 30 x 125 feet 

Missouri Avenue 60 feet ■ •!o-''Jo-?^J 

I 2o X 12o feet 

Vermont Avenue ..... 60 feet ^ o- '"^ J?^ J^^J 

( 2o X 135 leet 

Wisconsin Avenue 60 feet ] |g J J^s feet 

Texas Avenue 90 feet 30 x 125 feet 

Michigan Avenue 60 feet 25 x 125 feet 

Indiana Avenue 60 feet 25 x 125 feet 

Massachusetts Avenue .... 60 feet 25 x 125 feet 

Washington Avenue .... 60 feet 25x125 feet 

Titles absolutely clear and perfect are guaranteed to 
every purchaser by a thoroughly responsible trust company. 

A policy, insuring title, given free by the trust company, 
with every deed. 




Lighthou 



are enormous. Real estate is tangible, permanent. It cannot be 
dissipated, lost or stolen as may be done in other forms of invest- 
ment. The courts, for instance, recognize this, and require real estate 
security and favor the investment of trust funds in real estate^ zvhicJi 
is the foundation of all ivealth. 

New Cape May starts with the hearty 
co-operation of the railroads. After years of 
experience in building up Atlantic City and 
other coast cities, the train time to Cape May 
will be less than it was when Atlantic City was 
started on its advancement. 

Cape May has more desirable climatic 
conditions than other resorts. Its beach and 
bathing are not equaled anywhere in the world. 
For the builder and the general investor 
here is a golden opportunity. Extra discounts 
are offered to first builders. The fact that 
experienced real estate men have now under- 
taken the development of Cape May means a whole lot — that nothing will be left 
undone for the making of the most desirable of all seaside resorts. This is not a 
revival of any former project here. This is virgin property, never before having 
been offered for sale in lot form. It is an entirely new business proposition. 
Modern method are applied in this operation. 

Within four years we have sold eighteen properties, aggregating 10,000 lots. 
Of those who were our original customers many invested over and over again as 



Life Saving \ 
Station 



30 



we sold different properties, and invariably realized handsome profits/ These 
experienced real estate dealers put their faith in our judgment. They and other 
purchasers learned that we kept our promises. And right here let us say without 
fear of contradiction, that we have never sold a lot on which the purchaser has not 
been able to make a handsome profit. 

In all our real estate experience we have never opened a property to the 
public with such grand possibilities for enhanced values as this Cape May 
property possesses. The Cape May Real Estate Company offers as reference the 
Corn Exchange National Bank, Philadelphia, or the Colonial Trust Company, of 
Pittsburg, Pa. The owners of the Cape May property realize that first purchasers 
are the ones who always make a real estate enterprise a success, and they have 
decided, as is their usual custom, to offer an inducement to all who buy lots within 
reasonable time of the opening sale. Lots are comparatively similar in availability 
and layout, so that late comers cannot be shut out. 

We do not sell to undesirable people, and re- 
serve the right to cancel any contract, made by mail, 
if we find we have been imposed upon. The owners 
reserve the right at all times to change the price 
of lots and terms without notice. This arrangement 
is made in order that all may have the same oppor- 
tunity to take advantage of the opening sale. Those 
who are wise will take the hint. 

Lots can be bought by mail. If intending 
purchasers will leave the matter of selection to 
us we will give them the very best for their money. 




they to indicate whether they want an ocean front lot, a lake front, an inside 
or a corner lot. The prices of lots range from $ioo, $300, $500, $700, $1,000 to 
$5,000, according to location, size, etc. 

Terms: 10 per cent, to be paid at time of purchase, balance weekly, 
monthly or quarterly, in advance. No interest first year. No taxes for three 
years. Discount of 10 per cent, when cash is paid within 30 days from purchase. 
All moneys must be paid at the company's office in person or by mail. 

Titles to this property, absolutely clear and perfect, are guaranteed to 
every purchaser by one of the most responsible trust companies in the 
country. A policy, insuring title, given free by the Trust Company to every 
purchaser. 

Prospective purchasers who will notify us of their intention to visit 
Cape May will be met at the train and escorted over the property. If they 
will communicate with us we will give complete instructions. A visit is 
recommended whenever possible. 

Regarding promised improvements, the owners agree to refund all 
moneys paid, with interest, if they do not carry out all they have agreed to, 
within a reasonable time, all of which will be fully set forth in the agree- 
ment of sale. 

For detailed information as to size of lots, location, etc., apply or 
address Cape May Real Estate Company, Suite loi. Arcade Building (adjoin- 
ing Broad Street Station), Philadelphia-, Pa., or Cape May, N. J. 

All roads now lead to Cape May. Get into the lead of the procession. 
To do so means to get to money-making. You may never again have such an 
investment opportunity presented. Don't let it get away from you. 



Chasmar-Wincliell Mew York and Pittsburgh 




i 



